The go-to for many, pun-tastic, cliche-ridden copy is EVERYWHERE at this time of year. * Alternatively, you could get me to write your Christmas copy for you. Use them for inspiration, mix together the types, and sprinkle with my top tips so you can nail your Christmas ideas with style*.

To help, I’ve broken down Christmas creative into categories and added in some copy-specific tips for each one (I am a copywriter, after all…). It’s confusing and actually, all it says is that Christmas is coming – which we already know.Īnd while we LOVE the familiar and everything that makes us feel festive (or at least, I do), it all becomes a bit unimaginative if you’re not careful. The supermarket is using the same copy as the florist, who’s stolen her ideas off that big TV ad. It’s the same as it was last year and the same as everyone else has used this year. Good Christmas creative is a delicate balance But Christmas marketing can easily end up a bit bland or missing the mark.

I’m all for tradition, familiarity and festivities. I love a Christmas song and a bit of sparkle, I’m a firm believer that you should use as many Christmas decorations as you can throw at a tree (and a few more for luck), and if my mum threatens once more to ditch the traditional turkey as our Christmas dinner I might actually throw my reindeer slippers at her. And with Christmas, comes Christmas marketing.

A christmas gone perfectly wrong